Sunday, August 1, 2010

A Word about Our New Direction

Brandon J. Beeson

First of all, I personally want to thank everyone for patiently awaiting the next phase of color and aroma. We are excited that color and aroma version 2.0 has evolved into a new wine experience that far surpasses its original print-only conception. Responding to new media demands and opportunities, we’ve incorporated the latest digital applications for communicating that allow users to direct their own journeys into the world of wine. Readers of color and aroma can engage with wine in refreshing new ways by participating in our tasting events, reading and posting to color and aroma online and connecting with a community of other wine lovers and friends through social media.

The lifestyle of wine integrates pleasure, passion, friends, family and experience. We showcase this fashionable and delicious lifestyle in a modern wine publication that speaks the language of many wine enthusiasts today: light, serious, hip, and real. We are pleased to welcome and work with those in the wine and wine lifestyle-related industries who share our values of integrity, creativity, and precision. With an innovative and cutting-edge approach, we’re always in pursuit of our mission to promote a lifestyle that eloquently blends wine, food, travel, art, and entertainment with a flavorful and stylish grace.

Please join us in the pursuit of delightful living infused with wine. Subscribe to our e-newsletters, join our wine club, engage with color and aroma in person and most importantly, embrace the lifestyle. We at color and aroma look forward to developing long-lasting, mutually beneficial relationships with fellow wine lovers that will, like the most profound wines, improve with age.

Thank you deeply, Rachel, Dynie, Jeremy, Bret, David, Doug, Mike, Wes, Ben, Estella, Michael, Colin, Eric, Merry, Katy, Levent, Mike, Dave, Don, Kevin, Mark, V, Ted, Michael, G, Jared, Mike, Richard, Hal, George, Eileen, Natasha, Lindsay, Robyn, Tye, Brooke, Ed, Candy, Kori, Kim, Brian, Rick, Donna, Viola and Jim.

Enjoy the holidays.  Be safe, be good, and have fun. Join us online and let us know about your favorite wine experiences throughout the holidays.

Cheers!

Brandon J. Beeson

President and Publisher

Color and Aroma, Inc.

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